This project invited us into a space of reflection and intimacy. As The 1975 peeled back the layers of their fourth studio album, we added emotional depth to the story through custom animation and a tactile approach to mixed media — conveying moments of hesitation, discovery, and creative vulnerability.

Working closely with director Chad Todd and Apple Music, we shaped each frame not as decoration, but as an emotional extension—something that breathes alongside the music and Matty Healy’s self-reflective voice. The result feels less like a campaign and more like a quiet conversation about what it means to make art with sincerity.