A year-long collaboration with Nike Air Jordan wasn’t about producing singular visuals. Inspired by urban culture, street aesthetics, and the restless energy of the city, we aimed to turn the brand into a creative platform where style meets art.

Through a seamless interplay of mixed media animation, analog techniques, and custom graphic designs, we constructed visuals that feel like a fragmented, dynamic feed — a reimagined urban world where identity shifts with every frame. The logo itself becomes an element of this platform, layered into the scenes as both structure and expression. It took multiple layers of thought and technique to compress all this energy into a single dynamic visual experience of curated chaos.